On My Mind

This is coming straight from DC where in a bizarre turn of events, White House correspondent has briefed that Donald Trump has in fact reduced using Twitter. After it was almost one complete day without any tweet from President Trump's twitter handle, people from all across the world had started speculating if he was critically ill. Initially, it was assumed that President Trump was busy with Golden Shower but the matter received considerable attention when he didn't retweet  a 12 year old kid's tweet praising him. The kid reported the matter to FBI which immediately reached out to White House to issue a clarification to the public. At least 786 people are reported to have died following the mass hysteria generated by the prolonged absence of their beloved leader. This disruption to the new normal caused discomfort to several other stakeholders including News Channels which had gotten so used to being labelled Fake News that they resorted to claim the same from their t

If you happen to work for someone who is under the scanner of public a lot, you would've realized how important it is to have a well-functioning Public Relations cell.  Central Government of India comes first to my mind in this regard. Ours is a welfare state, where apart from the necessary functions of maintaining law and order, the government takes care of the welfare of its citizens. Besides passive subsidies, there are more active plans in the sector of education, health, financial inclusion, food distribution etc. It is in view of spreading awareness about such schemes (I know, political gains too) that government has been allocating a good chunk to Advertisement and publicity. Have a look at recent data. (src: https://factly.in/the-central-government-spent-more-than-6000-crore-on-publicity-in-the-last-11-years/) Taking into account the size of the economy, this isn't an amount to cringe about. More often than not it is one of the most important parts of the sc