On My Mind

If you happen to work for someone who is under the scanner of public a lot, you would've realized how important it is to have a well-functioning Public Relations cell.  Central Government of India comes first to my mind in this regard. Ours is a welfare state, where apart from the necessary functions of maintaining law and order, the government takes care of the welfare of its citizens. Besides passive subsidies, there are more active plans in the sector of education, health, financial inclusion, food distribution etc. It is in view of spreading awareness about such schemes (I know, political gains too) that government has been allocating a good chunk to Advertisement and publicity. Have a look at recent data. (src: https://factly.in/the-central-government-spent-more-than-6000-crore-on-publicity-in-the-last-11-years/) Taking into account the size of the economy, this isn't an amount to cringe about. More often than not it is one of the most important parts of ...

Dr. Manmohan Singh , the 13th Prime Minister of India, only 2nd after Late Pt. Jawahar Lal Nehru to hold this office twice in succession! Sometimes I wonder what went wrong, what lead to the downfall of this resilient Sardar. The 2004 general elections threw something unexpected. BJP was thrown out of power and Congress led by Sonia Gandhi had managed to turn the BJP's India Shining campaign to its favor. The results were a surprise, exit polls were refuted; politics pandits were nowhere to be seen. However, we did not have a Prime Minister. The idea of Sonia Gandhi as Prime Minister was vehemently opposed partly because of her Italian origins. What then followed has always been a proof of Sonia Gandhi's sharp political acumen. Dr. Manmohan Singh, a lesser known name amongst the Indian households, was nominated by UPA as the Prime Minister. Barely a politician, this man had already proved his mettle as a brilliant economist and bureaucrat. Having served as the Governo...