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Outreach efforts of Government

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If you happen to work for someone who is under the scanner of public a lot, you would've realized how important it is to have a well-functioning Public Relations cell.  Central Government of India comes first to my mind in this regard. Ours is a welfare state, where apart from the necessary functions of maintaining law and order, the government takes care of the welfare of its citizens. Besides passive subsidies, there are more active plans in the sector of education, health, financial inclusion, food distribution etc. It is in view of spreading awareness about such schemes (I know, political gains too) that government has been allocating a good chunk to Advertisement and publicity. Have a look at recent data. (src: https://factly.in/the-central-government-spent-more-than-6000-crore-on-publicity-in-the-last-11-years/) Taking into account the size of the economy, this isn't an amount to cringe about. More often than not it is one of the most important parts of ...

Long live India

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"Enough is enough! You can't hurt him when I guard him.", said Ramesh. Suresh retorted, "You guard him? You are more of a parasite. You are hurting him!" "Go away before I hurt you. You don't care about him. He has chosen me to keep him safe." "But you don't seem to realize it. Whatever you do is in exact opposite theme." "I am asking you for the last time to stop with your antiques." Suresh had had enough. He picked up a chair and threw at Ramesh. It missed him but ended up breaking a lamp nearby. Ramesh wasn't going to relent either. He hurled the paperweight he was holding at Suresh. It was only a matter a minutes before the entire house was burning. Out came the common man from his hiding now.  He didn't know how to feel. Two strong men in their desire to protect him had turned his house on fire. "Winter session of Parliament washed out recently costing us an amount of INR 40...