Outreach efforts of Government
If you happen to work for someone who is under the scanner of public a lot, you would've realized how important it is to have a well-functioning Public Relations cell. Central Government of India comes first to my mind in this regard. Ours is a welfare state, where apart from the necessary functions of maintaining law and order, the government takes care of the welfare of its citizens. Besides passive subsidies, there are more active plans in the sector of education, health, financial inclusion, food distribution etc. It is in view of spreading awareness about such schemes (I know, political gains too) that government has been allocating a good chunk to Advertisement and publicity. Have a look at recent data. (src: https://factly.in/the-central-government-spent-more-than-6000-crore-on-publicity-in-the-last-11-years/) Taking into account the size of the economy, this isn't an amount to cringe about. More often than not it is one of the most important parts of ...